Qualitative
co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
CASE STUDY
We ran a series of co-creation workshops as part of a Sprint development process, bringing together the little consumers, parents, creatives, product developers and the Insight team:
A super-charged briefing with child development insight
Creative brand explorations
Freeplay observation
Co-creation of the ideal app experience
Iterative, on-the-go analysis combining full team insights
A space dressed for fun and inspiration
Read our other case studies
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![A person with long blond hair, wearing a green jacket and a gray hoodie with a graphic print, is sitting on a bench and looking at a smartphone, in an outdoor park setting.]()
Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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![Close-up of a child's left arm and lap, holding a pink plush doll with facial features and a pink dress, sitting on a wooden surface with visible flooring and toys in the background.]()
Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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![Close-up of a person holding a white plastic skeleton detail.]()
Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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![A young woman with long dark hair and glasses is looking at neon signs in a dimly lit space, likely an arcade or entertainment area filled with colorful neon lights and artwork.]()
Semiotics
A creative and strategic development project with a long-term vision.
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![Laptop screen displaying an online shopping website with images of children using devices and a person using a phone with a purple case.]()
Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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![Child watching TV in a living room.]()
Programming
A Pilot test for a preschool programme across European markets.
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![Group of students with backpacks entering a school building.]()
Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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![Play]()
Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
