Qual & Quant: Ethnography, groups and segmentation analysis for future direction.
CASE STUDY
A multi-market study to understand current behaviours and attitudes, competitive context, response to new concept and to identify optimum targeting and messaging.
We built learning via a foundation of ethnographic and qualitative insight which was then tested and validated via quant.
Using the Indeemo mobile app we gathered a detailed understanding of consumer behaviours, attitudes & occasions.
Qualitative depths further explored drivers, barriers, needs and wants as well as responses to developed concepts.
We identified the strategic opportunity and optimised concepts based on consumer insight.
Quantitative concept testing identified the optimum concept and target for development.
Read our other case studies
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![A woman with blonde hair wearing a gray jacket and new nails is sitting on a park bench outdoors and looking at her smartphone.]()
Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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![Close-up of a child's arm grabbing a pink plush doll with embroidered face and a red and pink ribbon dress, with toys in the background.]()
Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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![A young girl with long curly hair wearing a rainbow-colored headband, looking down at a tablet on a table, with her hands on her head.]()
Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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![Person shaping a small white plastic skeleton model with hands.]()
Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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![A young woman with long hair and glasses looks at illuminated neon signs on a wall in a dark room.]()
Semiotics
A creative and strategic development project with a long-term vision.
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![A young girl with pigtails watching a cartoon on a flat-screen TV in a living room.]()
Programming
A Pilot test for a preschool programme across European markets.
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![Group of students walking toward a school entrance with backpacks.]()
Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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![Play]()
Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
