What I do
And how I do it differently
I bring deep curiosity about culture and human behaviour across Arts & Culture, Media and the Experience sector to Food & Drink, FMCG to Kids & Family and beyond.
Rigorous, intelligent research is the foundation. But what sets Oxy Insight apart is the way I work: drawing on multiple disciplines to build richer understanding of the people you're trying to reach.
At the heart of everything is connection. I’m a natural people-person, genuinely curious about and energised by everyone I work with. Creating warmth means respondents open up, sharing what they really think and feel rather than what they think you want to hear. It turns clients into partners, invested in the process and not just the output. And it attracts collaborators who bring their best, because the work genuinely excites them.
Insight delivered with energy, shaped to be used, designed to live on.
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What I believe
I believe that research should be an experience that everyone loves being part of - clients, collaborators and consumers. There’s a reason my logo is a heart!
Connecting with people, understanding each other and working together to make things happen is exciting stuff and I love it!
I create research experiences that are energising and inspiring because that’s when insight sticks.
And I bring all my strategic and commercial experience to make sure insight delivers big impact.
Sonia Joao, Founder of Oxy Insight
