What we do
And how we do it differently
We bring deep curiosity about culture and human behaviour across Arts & Culture, Media and the Experience sector to Food & Drink, FMCG to Kids & Family and beyond.
Rigorous, intelligent research is the foundation. But what sets us apart is the way we work: drawing on multiple disciplines and perspectives to build richer, more rounded understanding of the people you're trying to reach.
At the heart of everything is connection. We're natural people-people, genuinely curious about and energised by everyone we work with. That warmth means respondents open up, sharing what they really think and feel rather than what they think you want to hear. It turns clients into real partners, invested in the process and not just the output. And it attracts collaborators who bring their best, because the work genuinely excites them. Connection isn't a soft skill - it's what gets you richer, more honest insight and a relationship that feels like an extension of your own team.
The result? Insight delivered with energy, shaped to be used, designed to live on inside your organisation long after the debrief.
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What we believe
Oxy was built on a simple belief: that research should be an experience clients love being part of, not just a process they commission.
Since founding Oxy, Sonia works with clients, more deeply, as a genuine partner, not a provider. An eclectic portfolio spanning the Arts & Culture, Experience, Media, Food & Drink, FMCG, Kids and Family, keeps perspectives fresh and cross-sector learning sharp.
That warmth and breadth is what makes Oxy different. And it's what keeps clients coming back.
Sonia Joao, Founder of Oxy Insight
