Longitudinal Gen A panel to monitor digital engagement and attitudes
CASE STUDY
I created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time:
Participants onboarded as expert collaborators, fully informed and engaged with our objectives.
I used an ethnographic platform to capture insights as they occurred, in real-time.
I created mini-communities to encourage interaction and the co-development of ideas among participants.
Iterative development of study focus as I shared insights and learning developed.
I brought the study to life for our clients with engaging visual output and ‘meet the participant’ sessions.
Read our other case studies
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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A creative and strategic development project with a long-term vision.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Programming
A Pilot test for a preschool programme across European markets.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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![Play]()
Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
