Longitudinal Gen A panel to monitor digital engagement and attitudes
CASE STUDY
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time:
Participants onboarded as expert collaborators, fully informed and engaged with our objectives.
We used an ethnographic platform to capture insights as they occurred, in real-time.
We created mini-communities to encourage interaction and the co-development of ideas among participants.
Iterative development of study focus as we shared insights and learning developed.
We brought the study to life for our clients with engaging visual output and ‘meet the participant’ sessions.
Read our other case studies
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![Child sitting on the floor holding a pink stuffed doll shaped like a woman with embroidered face and black eyes, wearing a light-colored shirt with short sleeves and patterned hair with red and white braids.]()
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The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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Semiotics
A creative and strategic development project with a long-term vision.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Programming
A Pilot test for a preschool programme across European markets.
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![Group of students walking into a school building entrance.]()
Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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![Play]()
Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
